Skilled analysis has proven that celebrities and followers are equally very important in celebrity-fan relationships (link). Earlier than social media, interacting along with your favourite artist was unattainable. The closest interplay potential can be from studying a latest newspaper interview.
As social media surged, these with fame have been capable of show their character to followers. Nonetheless, this was no totally different than viewing a newspaper – besides with extra colours and interactivity. As of the twenty first century, the adoration and assist of followers raised celebrities to new heights the place enterprise and model creation turned prevalent (link). Nonetheless, this evolving type of enterprise is closely flawed since celeb advertising and marketing is restricted because it’s geared toward their present followers.
Different platforms have tried to create each revenue and connection, similar to Cameo, TrueFan and TRING. Every of those companies presents followers the power to pay and obtain content material at their request. On paper, these companies appear good, a star could make some facet revenue interacting with followers and bridging the hole between them. Teachers, social scientists and professionals have said a darker facet to those companies (link) and moderately than supporting shut connections with artists they as a substitute turned artists into digital puppets, of which a consumer can carry out digital ventriloquism to play with a star’s persona. These companies prey upon the artists, taking proportion cuts and utilizing their picture to idiot followers into pondering interplay is significant. The result’s an unhealthy energy dynamic between celebrities and their followers – dictated by cash moderately than group engagement. These are the only real companies for supporting artists to attach with their followers.
That’s till nOFTEN launched their one-of-a-kind celebrity-fan NFT (non-fungible token) platform. NFTs are bodily property, become digital property, securely saved on a blockchain. The blockchain automates transactions and ensures the proprietor’s property keep of their possession. Blockchains nonetheless require a market to commerce. Thus nOFTEN produced a superb market for artists, celebrities and followers worldwide.
The expertise with nOFTENis easy, an artist joins, verifies his identification after which will get a bustling platform to create and distribute content material. nOFTEN gives the artists with the liberty to create and categorical themselves to followers. For followers, they will personal eternal, passionately made creations from these they adore. The NFTs provided on the platform are usually not solely demanded content material similar to these on Cameo. As an alternative, there are alternatives to personal items of artwork or significant memorabilia. The platform presents further incentives, together with verified accounts to cease inauthentic resellers, royalties and freedom to be artistic.
The nOFTEN platform intends to additional reinforce the connection between communities and artists sooner or later. Their roadmap plans out future options together with staking for his or her $NOF token and a DAO (decentralized autonomous group). By enabling a DAO for nOFTEN, each artists and followers can work collectively to make use of $NOF, the mutual monetary asset. Working collectively, the nOFTEN group can change the foundations and legal guidelines of the platform.
With that, it’s clear nOFTEN gives the primary limitation-free platform to assist celebrity-fan interplay. This platform supersedes rivals by making a limitation-free ecosystem. The restrictions and points embrace a restricted sphere of affect, unhealthy energy dynamics and social management. The nOFTEN platform fixes all these points by providing a hub of like-minded artists and nOFTEN companions for collaboration. The unhealthy energy dynamic is eliminated by selling artistic freedom, not artistic management. Additional, the long run DAO permits each events to harmoniously assist one another and the broader group. The connection between followers and celebrities has by no means been stronger because of the nOFTEN market. Go to the nOFTEN web site here.
A brilliant-rare and distinctive platform, will you expertise the nOFTEN revolution along with your favourite celeb?