Rap star Ye, previously often known as Kanye West, has filed a number of trademark purposes that present the musician may be getting ready to mint his personal non-fungible tokens (NFTs), alongside a variety of bodily merchandise.
According to trademark lawyer Josh Gerben, Ye has filed 17 new trademark purposes round his YEEZUS identify, which point out the rapper goals “to launch YEEZUS-branded amusement parks, NFT’s, toys and extra.”
More particularly, he has filed trademark purposes for “blockchain-based non-fungible assets,” “currencies and tokens,” and “online retail store services featuring … digital art.”
One filing even notes the potential for “providing an online marketplace for buyers of crypto and/digital collectibles, currencies, tokens, and assets.”
The purposes additionally embody a variety of different merchandise, together with amusement parks, bodily and on-line retail shops, toys, video games, sporting tools, marketing campaign buttons, clothes, baggage, home goods, and cosmetics.
The intention to launch NFTs exhibits a u-turn within the rapper’s anti-NFT stance. Just earlier this yr, Ye mentioned to his 10.5m Instagram followers that he will not do NFTs (at the moment, not less than).
“Do not ask me to do a fucking NFT,” he mentioned, including, “Ask me later.”
In the caption of the put up, the musician mentioned, “FOR NOW I’M NOT ON THAT WAVE I MAKE MUSIC AND PRODUCTS IN THE REAL WORLD.” This may clarify the submitting software for parks, amusement merchandise, and shops. West has beforehand expressed curiosity in creating his personal amusement parks.
“What I want to do post-Grammys is I want to work on cities, I want to work on amusement parks, I want to change entertainment experiences,” he reportedly said. “[It’s] something like if McQueen or Tarsem [Singh] was to meet the entertainment value of a Cirque du Soleil or a Walt Disney.”
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