Playboy to launch first 'MetaMansion' in The Sandbox

According to a July 11 announcement, this digital model of the Playboy mansion will function a number of gaming, social and programmed occasions, together with future NFT collectible releases from the agency.

Iconic and raunchy “lifestyle brand” Playboy has teamed up with NFT-based Metaverse gaming platform The Sandbox to launch the “MetaMansion.”

The MetaMansion additionally builds on Playboy’s Rabbitars NFT undertaking, which consists of 11,953 tokenized bunny avatars that went for round $800 apiece in October 2021. Hodlers of those NFTs will quickly be capable of access unique experiences on the digital mansion. However, the specifics and the launch date haven’t but been detailed.

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At the time of writing, the ground value for the Rabbitar NFTs on OpenSea sits at 0.19 Ether (ETH) or roughly $206, marking a 74.25% lower since launch in October.

The Sandbox additionally acknowledged that customers would be capable of snap up neighboring NFT land plots to the MetaMansion later this quarter. If something from current historical past is to go by, there might be robust demand for the land, given that somebody paid $450,000 simply to be Snoop Dogg’s neighbor in The Sandbox-based “Snoopverse” in December.

“Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success,” stated The Sandbox COO and co-founder Sebastien Borget.

Playboy first delved into NFTs in April final 12 months after it rolled out a sequence of tokenized centerfolds by way of Nifty Gateway. While some manufacturers dipped their toes into NFTs for what appears to be a fast money seize, it seems Playboy could also be right here for the long run contemplating it’s launching the MetaMansion amid a bear market.

Related: Believe it or not, metaverse land could be scarce in any case

The Sandbox has managed to draw a protracted checklist of mainstream partnerships from fashionable figures and types, which have helped get eyeballs on the undertaking. To title just a few, the platform hosts content material tied to the Care Bears, Warner Music, The Walking Dead, Snoop Dogg, Deadmau5, Atari, The Smurfs, and Adidas.

According to knowledge from CoinGecko, the worth of The Sandbox’s native token SAND is down 7.9% over the previous seven days to sit down at $1.11 as of this writing. The complete market cap stands at $1.4 billion, making it the fortieth largest crypto asset available on the market. Overall, the worth of SAND is down 86.8% since its ATH of $8.40 in late November.

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